Viewers Like Me Logo and Merch
For the PBS Viewers Like Me campaign, Teresa created a complete visual identity designing and animating the logo, developing merchandise, and producing a suite of GIFs for social. This project shows her ability to build a brand that works across multiple mediums.
Social Campaign
The social campaign’s mission was to rally public support for PBS in the face of federal funding cuts.
Teresa created an energetic, space-inspired logo built for social. Then she came up with the idea to incorporate the logo onto sweatshirt sets. She also animated a suite of campaign GIFs which includes a fresh spin on PBS's beloved P-Pals.
